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We have an insatiable desire to be different. This desire to be different from people around us is so strong that even 1-degree of separation makes us feel special about ourselves. Read More

Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it’s important to know the landscape, and to have an understanding of some web marketing basics. Read More

Most small business owners do not think they can afford big marketing plans. To them, marketing is advertising, and everyone knows that advertising is expensive. Of course, advertising is an important element of marketing strategy. But, there are numerous low-cost tools and tactics that a small business can use to increase their visibility and attractiveness to potential customers. And, all tha Read More

In the face of unprecedented challenges, it seems that change is the only thing small businesses can predict with any certainty. Piloting a business in the years ahead will require new ways of thinking. Traditional approaches will only hold you back. Read More

You know the definition of insanity, right? “Doing the same old thing and expecting different results.” So why do so many companies keep doing the same old thing, and expect anything different? It’s insanity.
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It’s a fact—towards the end of a recession, when the economy starts perking up—the most talented people start looking around for other opportunities. Read More

“The best way to be sure you have a lot to look forward to in life is to work to create a future you want to live in.” ~ Charlie Eitel Read More

You’re probably aware that Yelp has found itself somewhat under fire lately. There have been persistent rumors, and now lawsuits, that the site squashes Read More

Taking a page from her recently published book, Plugged, Krissi Barr looked to leverage both social media and traditional advertising to spread the word about her book’s message. Read More

Wow! Dozens of business articles were submitted for the Sugartone Sweet Business Blogging contest and there were literally hundreds of votes and comments, both here on Bloggertone and also on BizSugar. Read More