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By Tara Hornor

Using social media can be a really creative, fun, and effective tool for crowdsourcing your company and your company’s projects. But using social media haphazardly can have disappointing results. What you want to do is target the right social media sites for your company in order Read More

Sales are the lifeblood of small business. You’re not making money if you’re not making sales – it’s as simple as that. However, a lot of different factors go into that sale, the overarching one being marketing. Read More

One of the themes that run through my teleclass, Believe! How to Work With Your Beliefs to Grow a Prosperous and Abundant Business, is the tension between the creative power of thought and resource-depleting habits of wishful thinking. I offer the following 7 Reality Checks to help you reconcile yo Read More

I endorse Validation Board as a great tool to test your business idea, even before you spend time and money launching it. Read More

Tons of companies have to deal with clients. But they’re not always a ray of sunshine to work with.

The wonderful world of clients often includes handling many different types of clients. Some are less-than-willing to work with you on projects, and instead want to take the reins themselves. Or, Read More

So, you just bought your new domain name and hosting, watched a YouTube video and after about an hour of tinkering, figured out how to install WordPress; finally got a suitable theme and designed it to your liking, sat down and wrote your first post, hit publish… now what? It's time to promote! Read More

Finally, an easy to understand definition of a target market and some non-traditional methods for determining who they are and where to find them. Read More

No one startup wants to fail. Its hard enough. But sometimes our failures can help us and aid in creating a big successes Read More

Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses. Read More

A look at how PayPal's web site design makes you frustrated with them. Even though the web design is good, the overall brand experience is poor. Read More