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Your budge doesn't have to be some musty document that you slave over in the winter and then ever update all year long. Your business is changing so your budget file needs to change with it. Here's how! Read More

Insane things can happen in the social media world, which is why many brands are terrified and rightfully so. Burger King’s twitter account got hijacked yesterday. Not only did they change the timeline to look like McDonalds, the anonymous invaders propagated their stream with strange references to Read More

A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers. Read More

No matter your niche, I’m sure something astounding and/or controversial comes up from time to time. New government regulations that impact how you do business, the CEO of an industry you’re affiliated with is under investigation, or perhaps the product you stand behind as a direct sales representa Read More

By Rieva Lesonsky. The Great Recession technically ended back in 2009, but you wouldn’t know it from the way Americans are spending (and saving) these days. With many Americans widely feeling that “we’re not out of the woods yet,” how can your small business develop marketing messages that resonate Read More

People would rather tweet content with a cartoon than content with a stock photo. Mark Anderson of Andertoons drew this conclusion after some recent marketing research using some of his own artwork to gain public feedback. Read more about Mark's findings and the conclusion he has drawn from them. I Read More

By Ben Milleare

One of the most common things I hear from small business owners is that they lack the skills and/or funds to improve their websites. In truth, they’ve just assumed both of those things are hurdles without looking into it fully.

Here are three things you can do without any spec Read More

Back to work after the Christmas break, ready for a new year, but is your desk ready? Let's start 2013 tidy and organised! Read More

Successful entrepreneurs are usually hard-driving, and highly focused on some specific goals, like being the dominant player in a given domain, or the low-priced provider of their product. Yet other entrepreneurs will talk for hours about all their ideas, and how they intend to change the world, bu Read More

A new YouTube Layout is on the verge of being rolled out. Over the last year there have been some major changes but this one seems to be a real game changer in my opinion. YouTube is allowing video creators more control over the features and content that is displayed.... Read More