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All search engines and their rank systems use keywords and key phrases. Go to google and type in what you want to search for – this is called a keyword or a key-phrase. A Search Engine retrieves all the information they have relating to your search terms and lists it in relevant and rank (popularit Read More

The other perfect part is simplicity. More studies are showing that this is what customers want. Here is a example where a local small business combined a focused marketing strategy with simplicity and increased sales. Read More

The copywriting process can be followed by anyone creating content for clients on (or off) the web. Does the copywriting process work for you? Hint: yes! Read More

How consistent is your business?

Do you, as the business owner, deliver a different experience for your customers than your employees? Why is that? It can be a number of things such as experience, attitude, training, etc. One of the things that customers like from a business is consistency. Read More

Pricing intelligence is important to staying competitive. Industry Insights' columnist Gilon Miller explains how retailers can raise prices the right way. Read More

Building a high performance team is vital in today's
fast-paced business environment in order to retain your company's
competitive edge, particularly as a small to medium sized business. This comprehensive guide takes you how to develop a high performing team, with practical step-by-step tips t Read More

Whether it's running or business, having someone (or something) to compete against can push you to achieve so much more than you would otherwise be capable of. Read More

Businesses that are guided by a vision statement tend to have more engaged and productive employees. Read More

How do you decide whether to hire using a full-time W2 employee or a 1099 contractor? Here’s what you need to know and where to find the correct IRS forms. Read More

If you want more visits from Twitter to your business blog (and, let's face it, who doesn't?), you might consider writing blog posts with Twitter in mind. Start with the titles, suggests blogger Allison Irish. Creating titles that encourage more of your followers to click through to your blog post, Read More