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If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly. Read More

If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris. Read More

Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back i Read More

We’ve all been there. You’ve made plans to go out with friends or even have a casual hour surfing in the evening, but by the time you finish working you’re not going anywhere. You’re tired, you’re stressed, and you may not exercise as much (or eat as well) as you want to because you just don’t have Read More

Overall customer satisfaction with social media is down, with big guns Facebook and Twitter taking especially hard hits, according to a new report from the American Customer Satisfaction Index. Read More

Wouldn't it be great if every single person who clicked on one of your articles read it from start to ... Read More

If you’ve looked left or right in the past couple of weeks, scrolled through a Facebook or Twitter feed, or even sat down at a busy cafe on a weekday afternoon, then you’ve undoubtedly heard of Pokémon GO. Read More

In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we haved moved to a more customer-centric era in which your brand’s value is determined by its ability to connect to your target audience, and win them over. Read More

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Read More

In this article, you’ll learn exactly how we did it and how you can use a quiz to achieve similar results for your product. Read More