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List of books about marketing that Small Business Trends book Editors would bring on a desert island. Find out which marketing books are that good. Read More

You have about 3 seconds to convince your website visitors that they’re in the right place. Do your visitors complete your calls-to-action? Read More

The recent algorithm changes on Empire Avenue upset a some of the hard core long term players and a few people left the game; others have been singled out and victimized, blamed perhaps for the changes. This is not good and it's NOT what social media is all about, but I'm hanging in there because a Read More

What's in a fan? To understand the true value of a fan, we need to consider their context, their behavior and the resulting data generated for marketers. Read More

This list here is the ultimate list of the Top 25 Upcoming Small Business Blogs which you should be following in 2012. The reason we call this the ultimate list is because we do not rely on some meaningless metrics or numbers to come up with this list. We all know these metrics and numbers can be m Read More

If you own a business and accept credit cards as a form of payment, you better have an understanding of what PCI compliance is and take measures to ensure you meet or exceed industry standards. Being PCI compliant is not Read More

I’ve been a little puzzled about the best ways to tap Twitter’s potential as a marketing tool. If you attract a lot of followers, you can tweet them your company news, of course. But why is that dramatically more effective than sending them an email?
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The idea of Twimbow arrived after having realized all the precious time I was wasting on Twitter due to the lack of tools that could really help me getting the most out of this great social media platform. Most Twitter Read More

While looking for productivity tools to download, I realised that actually the iPad itself is a supreme productivity tool, in terms of effectiveness. Read More

It is not surprising that hotels are also at the forefront of the social media revolution and are setting the groundwork where other industries will no doubt follow. The Clanard Court Hotel in Athy, Co. Kildare is one Irish hotel that is embracing social media with a highly targeted Facebook campai Read More