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There are a bunch of reasons for a business to go green. Read why it's a good idea for your company to invest in green technology. Read More

Is your small business reaching out to Hispanic consumers on their mobile devices? If not, you’re missing out on a big opportunity. New research reported by eMarketer shows that Hispanic consumers are not only far more likely than non-Hispanics to use mobile devices, but are also far more likely to Read More

Pinterest, now the 3rd most popular social media site, has become the go-to place for moms looking for inspiration, ideas, and trustworthy product recommendations. Successfully using Pinterest requires more than just pinning your brand’s own products however—moms see through the overt marketing and Read More

A good assertive communication skills training course will help you avoid two common problems:

1. Of being, “too meek,” and
2. Of being, “too pushy”

You need to be able to stand your ground and make your point heard, yet not come on too strong and trigger a negative emotional response in Read More

I’ve always said that startups are all about execution. Sometimes I encounter self-proclaimed entrepreneurs who have been “thinking” about a concept for many years, and haven’t started yet. Some of these may be visionaries, but none are real entrepreneurs - yet. Richard Branson has started over 400 Read More

You spend time and money to market your business and attract potential clients. Don’t throw your hard work out the window by giving away your time, your expertise, and your money.

Don’t get me wrong, I’m all for being generous and giving loads of helpful information away. I do it all the time wi Read More

Facebook verified its long-rumored purchase of Atlas, previously owned by Microsoft.

Nobody knows the actual price yet, although TechCrunch theorized the price was less than 100 millions. Read More

Over the years, I’ve cobbled together a minimum skill set that works for me and allows me to design and iterate over different websites extremely quickly. In reality, you don’t really need to be a master at any given skill. Read More

It’s all well-and-good to suggest that developers (or any service-based business or provider) work with end-users to find out what they want the software (or whatever) to do. It’s another thing to get useful information without the aid of mind-reading. Here's how to interview a non-responsive infor Read More

Ted Rubin and Kathryn Rose's new book, Return on Relationship, deftly explores the value of fostering relationships as the new currency for the digital era.  Think you have heard this before?  You probably have - in pieces, but where this book "nails it" is in its ability to efficiently explain [.. Read More