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If you're looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should be. Truthfully, you should be on each social network but if you had to pick one at first, I'd recommend to start with this 7 step Twitter marketing plan. Read More

He may be a 1980's sitcom star, but ALF can teach you a whole lot about content marketing in the 21st century! Read More

Google+ is growing everyday as more and more people hear and sign up for the social networking site. There have been predictions and observers who say that if Twitter, Facebook, and Google+ launched at the same time, Google+ would be most Read More

If you spend any type of money on marketing, then you must track your expenditures and ROI. It is the only way to determine if the money you are spending is paying off. Read More

The Big DiF evening, held by our own Innovation Factory is tomorrow night…and as my Outlook notice popped up today to remind me of that event – it got me thinking…


As you may know, the Innovation Factory has a big annual celebration of innovation here in Hamilton, called “The Big DiF” event an Read More

Guest blogs are a powerful way to build links and tap into existing audiences of your target market. As a guest blogger or as a website editor, it is important that you act properly when working with others on this strategy. Here are some guest blogging etiquette tips to get you started. Read More

Go Girl Scouts!

Girl Scout troops have been some of the nation's best lobbyists, fighting off so many tax writers that, today, just two states—Idaho and Hawaii—try to take a bite out of their cookie sales. Read More

Small business if compared to big business lack only one thing and that is fund or a big business budget. However, every big corporation has begun with a small budget in their initial days. Hence, the small businesses can always learn the big lessons from those players to establish themselves in th Read More

Do you use a thesaurus when you write content for your website blog? Watch this video by Matt Cutts where he talks about Google’s synonym team. Read More

8 incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics.

1) Set strategic and measurable marketing goals.

2) Establish exactly who your audience is.

3) Focus on the right social media platforms.

4) Sched Read More