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I ran a basic level split test, serving two identical ads to my blog's readers: one (version A) in a popup, another (version B) as a call to action inside of a blog post dedicated to the subject. The latter outperformed the former one threefold! Read More

There was no business strategy reason, or other explanation…Just doing it because all our competitors were, and we didn't want to be the only one not doing it… I'm not sure who was more flabbergasted…

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Once one has become familiar with reading and writing A3 reports, they can certainly increase efficiency…any employee can pick up a report from anywhere else in the company and immediately understand the key points it is trying to convey. Read More

Japanese tend to not want praise for things that they think are not perfect and still need work…Given this negative meaning of compliments, it makes sense that Japanese might feel uncomfortable getting them.

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It was last night and it was a total success, eh!

I loved it – for a whole bunch of reasons….not the least of which was that I got to “hob-nob” with some of our community’s true business leaders, drink some wine with them and yes, totally enjoy myself no end! But to recap same, here’s the “offi Read More

With so much information floating around, how do we know what to believe when it comes to SMB marketing? Understand these six small business marketing myths and how to break through the white noise. Read More

Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.” Establishing trust between your brand and consumers is critical to retaining customers as well as attracting new ones. A good product isn’t enough—moms need to believe in your brand. Shape your b Read More

The world's most successful tumbleweed farm ships "guaranteed to tumble" tumbleweeds worldwide. They've appeared in movies, in television, been part of NASA research, at wedding receptions and in high end retail stores. The funny thing is, Linda Katz didn't start out to create a business. She ju Read More

From social promotions to monitoring tools to publishing platforms, what are the tips, tricks and tools you need to take your Facebook Marketing efforts to the next level? Read More

In today's business world, everything is moving to the cloud. If you are a stubborn business owner who doesnt think so, you will be at a loss in the near future Read More