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B2B content marketers: It’s time to get over our inferiority complex.

Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Read More

We’re always looking for innovative ways to drive sales.

One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your Read More

It's that time of year again: We're sharing key insights from Social Media Examiner's 2017 Social Media Marketing Industry Report. Read More

Two-thirds of US companies use Twitter for marketing. In total, 500 million tweets are published every day. That’s a lot of noise to cut through.

We’ve collected a lot of expert advice over the years and learnt a lot from our own Twitter marketing. We’ve put together an easy to digest list of ti Read More

Influencer marketing is the latest buzzword in the world of digital marketing. The strategy is popular among big brands and startups alike, helping the increase brand awareness and sales revenues. But you can’t just throw your brand into influencer marketing won’t help much. You need to utilize a c Read More

Want to reach more people with your Instagram stories?

Have you considered hosting an Instagram Story takeover to grow a larger following?

Collaborating with highly engaged Instagram users will introduce their followers to your content. Read More

Every year, I greet January with new resolutions. Often, I never end up fulfilling them. But that doesn’t stop me from making new ones every year.

One of the resolutions I made at the start of 2017 – one I thought would be easy to keep – was to write a blog post every week on WordPress.

Easy, Read More

"Inbound marketing" is one of those buzzwords gurus love to over-complicate, but you probably know more about it than you think. Read More

Being an essential aspect of any company, marketing plays a vital role to increase profitability. In the same way, content marketing is the prerequisite in practicing any of the SEO techniques for a website. Read More

Traffic generated to your blog from social media is just as—if not more—important as search engine and direct traffic. Today, 69% of Americans use at least one form of social media, up from 50% in 2011. Consequently, your social media posts should not only be compelling but also framed in a way tha Read More