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Going off-brand with your content could mean losing your audience. Learn what the Bourne franchise can teach us about brand consistency. Read More

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best conten Read More

Undoubtly, social media has become a premier platform for businesses and marketers alike. With over 2.8 billion active social media users worldwide as of January 2017, it has become the largest congregation of the world’s population that it’s a huge loss to any business that has not yet placed itse Read More

More than 1 billion people regularly use Facebook, but that doesn't mean they know all the hidden tricks for using the social media platform. Both Facebook and its messaging companion app are constantly being refreshed with new features and redesigns, which can make it hard to keep up. Read More

Cold calling or just blasting messages to a purchase list are inefficient methods of generating leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness. Read More

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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Conversational skills are essential both in business and socially, so here are some top tips to becoming a good conversationalist. Read More

Content marketing is obviously important, but you’d be amazed to discover that many brands are doing a terrible job of producing content that actually converts. Sure, they publish lots of posts and words, but nothing they produce ever drives readers to action. Sound familiar? You may be making a ba Read More

In this era of marketing, LinkedIn has become one of the hottest social media platforms. Have you ever thought to drive traffic to your blog using LinkedIn Pulse platform?

The publishing platform of LinkedIn is called Pulse. Sometimes, people get confused whether they’re publishing on LinkedIn o Read More