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Just in case you haven’t heard of Twitter Flight School, the social media platform is not diversifying into teaching would be pilots to get their license. But the metaphor is meant to signify what the school will help you accomplish in terms of marketing your small business. Read More

Want to master Instagram?

Why wouldn’t you? Instagram is powerful.

However, not many people and businesses take full advantage of it. Over the past year, I’ve dedicated myself to learning as much as possible about Instagram to get the best out of it. Read More

Over the nearly seven years that it's existed, Instagram has ballooned from a simple photo sharing app to a social network with more than 600 million users. Read More

Marketing is an extremely important business function that shouldn't be allowed to take a backseat. Businesses should always consider growth to be a core requirement because if you're not growing, you're dying.

We've developed a list of 5 common signs indicating that your business is in dire nee Read More

Businesses have an unmistakable interest in understanding the implications social media has for personal interactions. Company leaders should be aware of how it affects their employees, their relationships with their clients, and them personally.

There are some very real dangers involved with us Read More

Pinterest users are pinning their pants off -- but are they buying? These Pinterest statistics prove this site should be your next big marketing move. Read More

It’s not surprising that you decided to dedicate yourself to work in the world of web. Perhaps you’ve seen lots of websites that get an enormous amount of traffic every single day. The owners of these web resources become popular, they earn solid money, and they are happy with the life. Read More

In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Read More

Some weeks are all sunshine and lollipops. This week is not that week.

Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselve Read More

Money, money, money — when it comes to content marketing, how much is enough? Check out Episode 227 of the Content Marketing Podcast for our take on the answer. Read More