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We work better when we are organized. Working better means working smarter. Working better and smarter means…. success! And we all want to be successful! Read More

This isn’t the first time a business owner has had issues with Google Places and it probably won’t be the last, but I decided to share my recent experience with Google Places so business owners having problems with their own account can see that even an SEO firm (that does this for a living!) isn’t Read More

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spen Read More

The term “call to action” means, well, just what it sounds like – it’s instructing someone to do what you want them to do, or calling them to action.

For example, a successful call to action can motivate a customer to click on a link at the end of a blog post, reply to an e-mail, or “like” your Read More

For small businesses, local search is becoming increasingly important to the bottom line. Learn how to optimize your Google Places page. Read More

Okay, you’ve all been to lunch ‘n learns before, I take it…but if you’ve never been to one sponsored by our Hamilton Innovation Factory, then you’re needing an update on this successful totally free learing series!

Just yesterday, I had the pleasure of attending their September event based on Read More

When you sell services or Web apps online, you should do exactly the same thing that a store does: show the product.

It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.

Sure, these are intangible goods, digital goods that Read More

While SEO can be defined by what it IS: the practice of making changes to your website in order for the search engines to find and deliver targeted visitors to the website and building links to establish relevance and search engine trust, it can also be defined by what it IS NOT: Read More

Ever wonder what made PR what it is today? The best part about knowing a little history of PR is that though the principles may be as old as time, the fundamentals still apply: evoking emotions in PR campaigns and creating a call-to-action are only two of many timeless PR campaign tactics you shoul Read More

Yup, our first annual Lion’s Lair event is now over and I watched as did hundreds and hundreds of other Hamiltonians, as $100,000 was handed out to three lucky winners this past Wednesday evening at a huge gala at Carmen’s! And what a wonderful event it was! But who won, you ask? Read More