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Since many businesses sell used equipment, office materials, and other related items on Craigslist, they should be aware of who they may be dealing with and take steps to reduce the chance they will be taken in by the many variety of scams that seem to be occurring. Individuals should also be awar Read More

Yup….I’ve been awaiting this one now for a few weeks, as it usually comes out in full summer and after a quick read of the TOC, I’m not going to be disappointed again this year! Again, the firm is using almost a couple of thousand different agencies, company, firms and SMBs to track just what the w Read More

There are many factors that contribute to the success and popularity of a blog but the key is to custom tailor your content based on what you know about your readers. Engage your audience, then keep them coming back for more. Read More

Many people think mergers and acquisitions are for the big boys with the big money. But entrepreneurs who grow their businesses through successful mergers are reaping the benefits, and here’s why. Read More

Bill C-28 will govern just about every commercial electronic message, text or social media message a business sends to its clients or prospective clients. The Act will apply to all communications sent by Canadian companies, to Canadian companies (yes, even by American businesses) or messages simpl Read More

Continuing our new Online Marketing Strategy Program…so welcome and today we look at navigation — what is undoubtedly one of the most critical aspects of Web site design – and in my book, arguably the most important.

No matter how good a site looks, and no matter how much useful information i Read More

* SEO is a long-term marketing strategy
* You often get what you pay for
* Your attitude determines everything
* What worked a few years ago may not work today
* The scope of an SEO project isn’t for everyone


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No, this is not a horror movie (you might be thinking of The Blob). This is a blogging contest. I love a good blogging contest, and it seems that there have been precious few of them of late. But along comes the most original one yet: "Surviving The Blog". Read More

The nature of a blog (be it business or personal) is inherently social. It is a place for you to express your opinions, share information, educate an audience, and build a brand. One of the most important features of a blog is the ability to connect with your target audience. This is done through b Read More

White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for tr Read More