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Restaurants are stimulating environments by design. How can advertisers ever hope to capture the attention of diners in such an already-crowded environment? Read More

Do yourself a favor and avoid these costly pitfalls.There are a seemingly endless number of ways to spend money, and it's impossible to be wise about all of them. But a few common costly mistakes can sink a bootstrapped business. Here are six pitfalls to look out for, along with expert advice on ho Read More

Need help implementing your ideas? This approach may provide you with the structure you need.To me, strategic alignment means lining up the details on the ground with the strategy up in the sky. Read More

If you use Google about as much as I do (at least 250 to 300 queries a day) then you’re as aware as I am that when you enter “crowdfunding” in the web search field, the results are often surprising….in fact as I did this just a couple of hours ago the search comes back with some really interesting Read More

If you’re a content marketer like me, you’re in the sales funnel front line for your business.

But how are you turning your efforts into lead generation? How do you get the numbers to show your results and increase your ROI?

I’ve got a simple and super effective method: landing pages...

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If you've thought about changing your social media usernames, you might not have thought about all of the content and information currently linked to those handles. I learned this the hard way and hope my lessons will help you avoid the same mistakes! Read More

In the crowded mobile-app market, getting noticed is becoming harder by the day. Here are four growth hacks to Increase to help increase downloads for your... Read More

It’s Fab Friday again and I’m thinking as always that perhaps it might be time (I do this about once-a-quarter) to review my own post-blog-publishing procedures just to see if anthing might have changed out there in the web-O-sphere. So when I googled for ‘how to promote your blog post’ a ton of in Read More

Everyone feels "burnt out" with their job from time to time--whether they work outside the home or run a work at home business. Applying these simple tips can help you experience less stress and escape work at home burn out altogether. Read More

The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering, like one more social network with the best of Facebook and Twitter, one more dating site dimension, or another “must-have” accessory for s Read More