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Many of you may know that I’m new to self-publishing, having had other non-fiction books published in the traditional mode before. But the foray into self-publishing is a process that I took up just last fall and my first book “Online Marketing Success!” is selling and the reviews are coming in!
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Every entrepreneur I know is dismayed by the number of friends who approach them with a line such as “I have an even better idea that will change the world, and one of these days I’m going to get around to starting my own business.” I always wonder what is more important to them on an ongoing basis Read More

Do customers see remarketing ads as a gentle prod, or a clingy nuisance? One study wanted to find out. Read More

Okay, weeks about over – short one that it was with last Monday being our Canuck national holiday, but hey even I was surprised at how much work you can cram into just 4 days, eh!

That said, some new things we’re watching over in GoogleLand…the changes to their main algo are interesting as we t Read More

New entrepreneurs routinely jump into a startup with a full charge of passion and energy, but often find themselves drained of both after a few months by the workload and challenges. As a result, burnout and loss of passion are consistently listed among the top causes of startup failure, according Read More

The pay-as-you-read pricing model for books makes an interesting case study for how small businesses might price their products and services. Read More

Okay, we’ve all been there…and some of us it appears get more hassled by poor Customer Experience (CX) than others and at my age that’s something I well know!

But if you’ve ever been an entrepreneur, a person who has had their own business whether it be owning a restaurant or a SaaS company or e Read More

When an entrepreneur first incorporates his or her business, he or she may find him or herself the proud owner of 10 million shares of common stock, commonly called founder’s shares. It’s disconcerting for most to realize that these shares are initially worth nothing, and the challenge is to get th Read More

Your site is up, live and running…your PPC Campaign has just been planned and developed and your impressions are starting to increase…and your click-thru-rate is increasing…but conversions suck.

Welcome to the world of PPC and the issues that many many SMBs face…what to do with the landing page Read More

Being an entrepreneur seems to be one of the most popular lifestyle aspirations these days. According to most definitions, anyone who starts a business is an entrepreneur, but most people don’t realize there are many startup types out there, and picking the wrong one can be just as disastrous as be Read More