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By Tirrell Payton

As a business owner you are focused on running your businesses, and those things that fall outside your core strengths are handled by employees, vendors, contractors, and consultants. The job of an SEO Consultant is to focus on SEO so the business owner can focus on running th Read More

By Matthew Goldfarb

It may sound blunt, but it’s the truth: When it comes to brand communication, no one cares about you. They care about your brand, your values, and what your company stands for. That’s why it’s so important to use strategic communication best practices geared at growing your b Read More

Are you struggling to grow your Google plus business page and need some motivation? Google plus has been a sort of Social Media late starter however as it is Google it’s important to be on it. Social Media may seem confusing and time-consuming but it is a must if you wish to market your business ef Read More

Do you want to spend more time with your customers? And less time managing problems? Learning how to delegate effectively allows you to focus on increasing profits. You'll have time to do the things that make the difference between success and survival. Read More

By Joe Pawlikowski

How much money does your company spend in the pursuit of making money? It might sound like a silly, circular question, but it gets to the heart of an important issue for any small business. You have to spend money to make money, yes, but spend too much and you erase your profi Read More

Mari Smith is a phenomenon in my eyes, and I’m sure for lots of other people too. Her warm and approachable persona comes across on Social Media which is a feat in itself as it can often be blamed for hiding a true personality. Having grown a large following on all the Social Media platforms Mari s Read More

By Lucy Harper

There’s marketing, and then there’s marketing. If you want to get the most out of your marketing efforts, it’s vital to tailor it to your potential customer base. The point of a marketing campaign is to attract new customers and entice previous ones to return. In addition to knowi Read More

By Olwen Dawe

A subject I write about regularly, and I suspect, will continue to do so… The pinch-points of start-up and how to manage them. However, on this occasion I’ve decided to call on a friend and colleague to provide her insights – and I’m delighted to be co-writing with Orlaith Carmody Read More

By Warren Schad

Last month we talked about increasing your chances in obtaining bank financing. One of the points that got the most comments was that companies do not seem to shop around but tend to go to only one bank. Even though companies would never proceed this way with other service provid Read More

By Stacy Carter

Bloggers are getting more involved in sending emails and other ways of reaching out to their audience, potential customers and making their blogs visible to the social media community. The use of outreach tools is now popular as an important means of building links, creating pres Read More