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The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

By Samantha Millets

Are you considering a startup, or already working on one? If so, you need to use as many tools as you can to ensure your success. This is where growth hacking tools come in. Growth hacking is basically tips and tools that will help your startup succeed. Read More

Social media and online networking are powerful ways to expand your reach (and we’re huge proponents for it!), but there does come a time when you need a face-to-face meeting to close a sale. Brad explains here -- Read More

For those looking to enter the market and take on the role of entrepreneur, pricing a product or service can be a daunting prospect, especially if you’re at all unsure about how involved the subject of pricing can be. http://bit.ly/1EAf1zF
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Boredom, stress and a million other excuses creep into our everyday lives making even an interesting job dry as sawdust. As an employee, you have the option of quitting an uninspiring job and moving on to the next one. But what do you do as an employer faced with talented employees who are stuck in Read More

There’s a way to learn all you need to know about EMVs. Join Small Business Trends CEO Anita Campbell and First Data on April 28 at 7 p.m. EDT under the hashtag #EMVtalk for a Twitter chat on the topic of “EMV 101: What You Need to Know About Chip Cards.” Read More

How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it. Read More

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful — and there are many subtle tactics you can use to sway non-believers to your point of vie Read More

Barbara Corcoran, of the hit ABC TV Show, “Shark Tank,” is coming to a computer screen near you. If you have a question you’d like to ask her, this is your chance. Barbara Corcoran will be a guest on a webinar hosted by small business expert and radio show host, Barry Moltz. Register now! Read More

Intuit’s popular accounting program QuickBooks Online Self Employed will soon boast additional functionality. This follows the company’s recent move to acquire Playbook HR. The San Francisco-based startup focuses on providing contractor services to small businesses. Read More