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Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want. This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strateg Read More

Personalized communication is important these days. No one likes automated responses and canned communication, and we feel let down when we see those template replies. Your potential customers want to work with you. If you treat them like a number, you may lose sales. Read More

Sometimes in business we assume it's the big things that get us noticed. The “go big, or go home” mentality prevails and unless we have the capability to go big, we believe we are stuck with going home and not getting our business and brands out there. Read More

The upside of being on the Internet is how quickly you can reach people and expand your marketplace significantly. That is, however, also the downside. If you're successful at getting attention of consumers online at some point you may become a target for negative attacks. Read More

The founder and former CEO of Staples on how technology is changing the way companies interact with their customers. Read More

Why are you not starting or growing a business? Read More

A year ago, Tata Motors bought the Land Rover and Jaguar brands from Ford Motor Company for $2.4 billion. Today, Tata announced their first loss in seven years. The reason. Land Rover and Jaguar. Read More

But what is a social network? Read More

Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT's Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns Read More

Access to capital and small business loans are out of reach for many businesses who represent greater risk to bankers and angel investors. Often the amount of a loan needed is too small for any leading organization. Where can a business or start up go with small lending needs? Read More