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“My new software application is getting rave reviews from the people who use it, but I'm having trouble making sales. What can I do to convince more prospects to buy? Read More

With the market in the gutter, job skills alone won't bring home the bacon. If you haven't started looking around for supplemental income, maybe it's time to start. You could sell the couch, downgrade your appliances, and quit your Saturday drinking habit, but that still doesn't amount to steady pennies in the bank. What if your newest income sou Read More

In this economy, entrepreneurs need to know what their customers are thinking. One tip: Go out and ask them. Read More

In A Nutshell ... Years ago, as a novice training officer, I read a telling message. "When you speak you repeat what you already know. When you listen, you learn something new". These words are still very relevant for managers in the 21st Century - The Talk Age. Read More

Care to wager? In one year, who's more likely to survive: Balsamiq Studios, or a company with $30m paid-in capital that wasn't profitable even before the recession but has "amazing growth potential in a hot market?" Whose founders are more likely to put $1m cash in their pocket over the next few years? Remind me again -- what's wrong with sm Read More

How Do You Succeed In Business During a Recession? Watch Dean Thomas Cooley on opportunities and leadership during a crisis. Read More

The time is now. Expose yourself. Take the dive into the world of online communication. Start a corporate blog. Start a twitter campaign for a product. Get your customer service department trained in the ways of social media. Can you feel the winds of change blowing through your window? Or did you decide to yank it close—? Only to experience it Read More

Bing Local Search results can help you get your business in front of customers. Like Google and Yahoo, it is one more service to watch and use. Lisa Barone gives a quick tutorial. Read More

There's no denying that the world and certainly the world of marketing has changed. If you're trying to wrap your head around what that might mean for you, here are seven very concrete ways to start viewing the evolution of your marketing strategies and practices. Read More

These are not times for followers. Those who will succeed during the current economic downturn will have the traits of leaders. Read More