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Lately I’ve been signing up a lot of corporate clients who have dipped their toes into social media without a ton of planning. You might call this their “experimentation phase”. What comes out of this experimentation phase is a fairly common set of don’ts and dos. Read More

Most businesses launch their company domain alongside the rest of their business, so all the SEO, link building, social media and content marketing history is under their control from day one. But what happens when you buy a pre-existing domain or fold a smaller business into your own, redirecting Read More

Business cards matters in your business branding efforts. Here are 5 smart die-cut business card designs that immediately caught my attention. Enjoy! Read More

You know those logos that are so simple, but say it all. There are heaps of them around. We’re gonna take a look at some of the greats this week and examine how these logos express the essence of branding for each of these companies. Read More

Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. I chastise these startups to highlight the soluti Read More

A trip to the gym. An empty water bottle. A perfectly placed free sample. And what the heck it all has to do with content marketing. Read More

Multitasking is pervasive in our society and it may make us feel like better because it may seem that by multitasking, one is being more productive. However, multitasking actually often leads to subpar work and added stress. Read More

Terry “Starbucker” is just about to start SOBCon NW. He answered my questions about his background, how SOBCon was born plus his future plans with co-founder Liz Strauss. Read More

The Minister of Jobs, Enterprise and Innovation Richard Bruton TD and the Minister of State for Small Business John Perry TD announced that a guide titled, Managing Out of a Crisis. This much needed guide is something that struggling small business owners could use immediately. With the news... Read More

It seems as if sales strategies these days have the same goals and targets, to promote growth and become a competitor destroyer. However there are so many things wrong with this tactic and approach.
The problem is we live in a world of information, much more of it is wrong rather than right so it Read More