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As part of the build up to our first Yolk HR Insights Session we've produced an infographic covering the key factors concerning Social Media in the Workplace. It also provides the building blocks for producing a social media policy. Read More

This could go one of two ways. McDonald's is going all in, and will be displaying their food's calorie counts inside and outside of their franchises. What do you think? Good marketing? Or, ... Read More

Whether you are a small business owner looking to bring traffic to your website or just an individual wanting some attention for your blog, knowing the tricks of search engine optimization (SEO) can go a long way in improving your visitor numbers. Read More

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you Read More

It’s important to keep in mind that different candidates can bring different skill sets to the table. But not all video resumes are created equal, so how do you compare? Read More

Website optimization, otherwise known as SEO, is the process of enhancing a site to increase its rankings: 6 Steps on how to optimize your website… Read More

Keywords are a vital part of your SEO. But what about images? This article explains the importance of infographics for your SEO. Read More

Make sure your offline marketing ties in to what you're doing online on your website, blogs, and social media. Tie in a strategy that works both online and offline. Read More

Preparing an elevator speech can help you concisely explain what your business does. Don't get caught mumbling and stumbling over your explanation! Use these tips to craft your own. Read More

New technology by companies like Chirp and Sonic Notify are using sound waves to transfer information to users' mobile phones, helping overcome the problem of small smartphone screens. Read More