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Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

This might come as a shock to some folks, but bigger isn't always better. A shock, to be sure. But pick yourself off the floor and listen. Big payrolls don't guarantee success any more than adding cheese to a recipe guarantees an instant gastronomic delight. Sometimes it works, and sometimes it doesn't. Read More

Once you have established contact, submitted a proposal and a quote for a possible project, how do you follow up to ensure that you close the deal? Also, how much time should you allow between sending the proposal and following up regarding progress on the deal? Read More

People don't want to get in their car and drive to a restaurant that now costs more. Despite the long odds, however, many entrepreneurs are thriving by rewriting the standard “program” for how to run a restaurant. Read More

John Jantsch shares his top seven quick fix strategies to re-energize your marketing today! Read More

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren't which has led to the launch of a comparison-shopping website for B2B financial services. Read More

You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc Read More

In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find Read More

Here's a question for you: If you had to pick one move that you've made in your business (past or present business) that had the biggest impact on profitability, what would it be? Just as for other articles here in the Small Business Success Center, I once again polled several entrepreneurs. This is how they answered the question: Read More