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I'll tell you right now that you'll never get it all done. Your inbox will always have e-mails, you'll always have dirty clothes to wash and your nightstand will always contain unread books. Read More

While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs. Read More

I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

How to justify steep prices and set your company apart from the competition. From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv Read More

Why spend hours digging the Web just to stay up-to-date when you can have the critical information you need to run your business delivered directly to your inbox through RSS feeds or some of the many e-newsletters out there? Most e-newsletters are offered through free subscriptions, but don't get too carried away as managing your inbox could quic Read More

Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive? In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh Read More

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

A classic essay by Greg Gianforte about the virtues of bootstrapping and how it often yields better results than the "fund and burn" model of VC-backed startups. Read More

Affordable health insurance is one of the biggest challenges for small business. It's one reason talented employees stay at large companies. They and their families can't afford to NOT have it. It's not our fault we can't offer health insurance as an employee benefit. But, the insurance industry has priced it out of our reach. Here's some sol Read More

How small business owners are currently using social media, their concerns, and some valuable social media resources! Read More