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The risk/reward ratio is higher with new hires at small companies. The cost of a mis-hire is considered to be, on average, 3-4 times their annual salary. The cost of mis-hire at a small company can exceed that and quickly reach — the entire company. On the other hand, the reward from a great new hire at a small company can be—the entire company Read More

Featured on the cover of this month's New York Enterprise Report, Leonard has grown his father's Norwalk, Conn.-based dairy farm into a four-chain supermarket that redefines the shopping experience. Too bad you have to live in the Northeast to enjoy Stew Leonard's. What makes this place so unique is aside from its high-quality, uber-fresh fo Read More

Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong? Read More

Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment. "My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks." Read More

Wikipedia has opened the virtual floodgates allowing nearly anyone the opportunity to create and edit content that is viewed by throngs of people worldwide. However, with this form of communication and knowledge-building comes several cues online marketers must take into consideration. Read More

There is an old saying that goes; “Employees don't quit working for companies, they quit working for their bosses.” Regardless of tenure, position, title, etc., employees who voluntarily leave generally do so out of some type of perceived disconnect with leadership. Furthermore, while the accuracy of exit interviews are somewhat debatable, they no Read More

Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers' faces to gather reliable viewing data for digital displays and screens. The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill Read More

In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty. Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the Read More

One of the best ways to increase your income is not to market for more work (ie, new clients), but to get it from existing clients. This is an often overlooked marketing method and missing it is like throwing money out the window. Following is a 3-step plan designed to get more work from your existing client base. Read More

Pass this around your overly aggressive reps. Read More