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SocialMedia Networks says they're the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they're appearing on Facebook, Bebo and MySpace. I asked SocialMedia's CEO Seth Goldstein a Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

A story about a former PayPal employee who created an online scheduling and marketing platform for SMB's called HourTown. Read More

Why is 91% of the population worried about inflation while the fed assures us that everything is under control? There are several possibilities: The first is that we're all paranoid. We simply need reassurance from the authorities: Inflation rates are fine, nothing to see here, move along quietly. The second is that the Fed's insistence on f Read More

Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say yes to that question, that's millions of extra dollars in the burger biggie's pocket. The sa Read More

Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond! Read More

It seems that many small businesses are having trouble finding these key employees in the first place. Three quarters of small business owners surveyed said that finding qualified employees is difficult and nearly three out of ten rely on family members such as their spouse to help them off the clock. 58% of those surveyed said that the benefi Read More

Public embarrassment at a hacking contest and vulnerability disclosures for a new browser made for a discouraging week for Mac security folks. Read More

Hiring commission-only salespeople may only look like a less expensive alternative to salaried employees, but in the end, it rarely works out that way. Read More

Outsourcing for small businesses can save time and money, of which the small business owner often has precious little to spare. But where can you go, and who can you trust to share the burden? Read More