BizSugar.com › User › JenNel › Voted

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

There appears to be a marked difference on how small and large companies deal with the aging U.S. workforce. And according to one survey, small businesses appear to be ahead of the curve when planning for this major demographic shift. In a survey of 404 small business owners, 28% percent of the respondents reported that they had developed plans Read More

Do visitors from organic listings behave differently than those who arrive at your site via pay-per-click ads? And which type of visitor is more likely to buy? Read More

I find this such a big issue - yet so often missed: How do mental health issues affect productivity in the workplace? * 222.7 million days of work are lost each year because of absences and problems pertaining to depression, costing companies $51.5 billion. (National Institute of Mental Health) * Employees with depression who receiv Read More

Information on the difference between text messaging and email features on cell phones. Read More

Not only can going green save you money, but it's a great way to give something back to your country. Our country is at war; young American men and women are fighting and dying every day in Iraq. Not wanting to make this a political position piece, I will go so far as to state that the war in Iraq has something to do with oil. And what is oil? Read More

From article: Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us dramatically. There are ads run Read More

In an effort to win over a new client, could you be underestimating the time it'll take you to see a project through to completion? One way to become better at estimating your costs and time needed for a project? Try the Rule of Π. Read More

There is an old adage that says if you eat a frog first thing in the morning, the rest of your day looks pretty easy. If you have two frogs to eat, pick the biggest, ugliest one first. Your personal “frog” is the project or activity that: Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More