BizSugar.com › User › JohnH › Voted

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked. The research firm found th Read More

The next time you design a web site, its okay to take it for a joy-ride. You've earned that right. But, make sure you throw the keys to other drivers and let them take it on the highway or down the street to Starbucks. These people are your user testing hero's. Read More

Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years. But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate Read More

Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com. About half of workers cited social responsibility as the top reason their companies should help thos Read More

Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a Read More

Generating education leads in universities and colleges is a specialized space and yet there are several technology and non technology based organizations that sell into the higher education verticals. While selling into educational organizations as with most other verticals, having the right decision maker for your offering plays a big role in ho Read More

Lately I've noticed more and more affiliate marketers getting onto twitter. There's been a real buzz about it actually in many internet marketing circles - almost like it's the latest 'new' thing (I guess it is relatively new). The unfortunate thing is that the model I'm seeing some internet marketers use on Twitter is quite spammy. Some have spa Read More

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its ear Read More

Lately I've been pondering the part that social media plays in my blogging business. This post is an attempt to make some sense of it. I'd value your thoughts in comments to help me take these half thought through ideas to something more concrete. Those who have been following me for a while know that I not only spend a lot of time on my blogs b Read More