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If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can. Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the Read More

A post I wrote asking about how professional or unprofessional it would be to show up to meet a client with a green, red, or blue laptop. Please visit and comment if you have an opinion!! Read More

The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent Read More

We're no longer in the "Information Age," but rather the "Conceptual Age." And that means new interview skills are needed for both -- employer and employee. Read More

Interesting and funny story about research into what really goes on in the minds of meeting attendees. Read More

Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving you the estimate number of visitors over Read More

The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it's really the process of creating the diagram which benefits small business owners and managers. Read More

Imagine that: someone so good at what they do that they can wreak existential havoc on their constituency and alter business paradigms for everyone else. Read More

Better prioritization, fewer interruptions, and concentrated information that's easy to find and manage helps people become more productive and stop wasting their colleagues' time. Read More

It's time to start comparing the big global social networks on something other than unique visitors and page views. Read More