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Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites — a Read More

Another food franchise that was doomed from the beginning... Read More

Who's not a Family Guy fan? Even I am. Think about having a similarly cool animation, only this time, online. In September, Google together with Family Guy creator, Seth MacFarlane, will be launching a new cartoon called “Seth MacFarlane's Cavalcade of Cartoon Comedy,” to be streamed online through AdSense. Read More

There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance. It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed. Read More

What everyone needs to learn to manage in order to cope — is the way we use our time. Read More

Accountability IS important. This post, from Steve MacGill CEO of Peersight Online, explains why. Read More

The importance of creativity in the growth of a business is discussed by Becky McCray of SmallBiz Survival (www.smallbizsurvival.com) Read More

Strategy and who needs it is explained in a post by Steve MacGill, CEO and Founder of PeerSight Online (www.peersightonline.com). Read More

Andrew Chen writes his usual clear, concise and useful article. This time on 10 obvious strategies to ruthlessly acquire users. They're obvious. And that's why we need reminding. It's the obvious ones we forget. And Andrew does a nice job adding detail with each obvious strategy. Just in case you forgot. Read More

Entrepreneurs are always griping about dealing with too much government regulation. Is there any way to ease the frustration? Yes--by calling on the very government giving you headaches in the first place. Don't believe it? Back in 1996, Congress passed the Small Business Regulatory Enforcement Act, which aimed to ease small businesses' r Read More