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For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company. Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. I Read More

Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence's Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take Read More

Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction. Read More

Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More

In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move. It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try Read More

Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study. That figure is an impressive 9 Read More

Hey, wanna build your list? Don't ask your readers to "Subscribe". Read More

Start changing your life, both personally and professionally, by taking these below written words and turning them into a lifestyle, not a fad to send you into action. Read More

Looking for a community that's discussing the latest social marketing trends, tools, and techniques? Check out this thread at Social Marketing Central. Read More

When a small business graduates from being home-based to having premises of its own, it's quite an accomplishment. But in this economy, some small company owners are deciding it makes more sense to move back home again. Although a home-based business has become much more widely accepted, moving back when you're in financial distress might car Read More