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Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes Read More

Interested in creating more powerful headlines? You'll be amazed, how by simply adding a target + a specific, you'll make your headline far more attractive in a matter of seconds. Read More

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced Read More

Who do consumers trust? Increasingly, each other. Read More

A revolution in Marketing: After several years of low-key alpha testing and on and off again rumors of launch, it appears that Google Print Local will finally go live as a public beta in the next few weeks. Read More

From the Page: "Even though recent studies have shown that more people are consuming information online, there is something to be said for the printed word. And at the local level, at least, some publishers are finding a thriving market for printed information" Read More

So you are one of the millions of people in America who has real estate for sale and you haven't yet found an agent with any fresh ideas to help get your property sold. Keep looking because there is more to selling a home than posting the home on the local real estate association's website and sticking a sign in the yard. You have to be different. Read More

No one likes to let an employee go. Whether it is firing someone for cause or being forced to let a good employee go because of downsizing -- it stinks. It's a "keep you up all night worrying" sort of event. Because it is so awkward and difficult -- most people do it badly. They rush it or talk for too long or just don't manage the situati Read More

The social network provides important lessons for executives—and a key forum for innovation and experimentation Read More

Are you an “almost” entrepreneur? You have the drive, but you don't have an idea. You have the passion, but you're not quite sure what it's for. Perhaps you're one of the people that say “why reinvent the wheel?”, or “if it was needed, it'd already be done”. If you are one of these people... perhaps you need a square watermelon. Read More