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In ClickTracks' recent whitepaper, Seven Web Analytics Sins, and How to Avoid Them, the Santa Cruz, Calif.-based Web analytics software company points out seven mistakes marketers make when analyzing their Web sites and discusses ways to avoid or remedy them. Here are three of the seven mistakes to avoid: Read More

Companies that have struggled with change should take note: recent discoveries in how the brain functions have resulted in new conclusions about implementing change. In other words, it's time to rethink how we think. Read More

Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac Read More

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. Read More

Could Facebook ever be a place where serious business is done? Or does it pay to maintain two separate network profiles -- one for work and one for play? Read More

You'd think that the ubiquitous Starbucks coffee chain would have been the death knell for the Bean Bag, a mom-and-pop coffee shop in Bethesda. If anything, Starbucks put more kick in the caffeine purveyor, which is celebrating its 30th year in business.

"It's the best thing that happened to us," said owner Mitchell Wool, whose parents fou Read More

Can Verizon change its organizational character and become a model for open source innovation? Or will its internal character prevent it from making the necessary cultural changes? Read More

An interesting interview with Barry Farber where he talks about how a key to success is learning to be comfortable being uncomfortable.

From SellingPower.com Runtime: 3:25 Read More

Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google? Read More

From the Page: "That pretty much says it all, Amazon is turning physical space into a web service and charging for it in the same way they charge for hard drive space now. Apparently the way this will work is that Amazon won't charge for the service but will instead charge for storage space and the transactions themselves.

This way companie Read More