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Many, if not most, consumers want to do their part to help the environment, and retailers can help by stocking, at minimum, a few green items. Start with just one shelf. Perhaps paint it green. In a clothing store, you might stock that shelf with clothes made from natural or organic fibers. A bed and bath store could feature cotton shower curtains Read More

From the Page: "When a Kansas City woman sought advice from The Today Show on supplementing her household income with a part-time job, Today's Money 911 reporter Jean Chatzky topped her recommended work at home list with Virtual Assistant. Who would have thought? Finally, Virtual Assistants are gaining the respect they deserve. " Read More

VISA opened up an IPO yesterday and raised nearly $18 Billion, in the largest IPO in history. Read More

Senate lawmakers have approved an extra $100 million in funding for federal lending and assistance programs for small businesses. The funds, which would boost the Bush Administration's proposed budget for the Small Business Administration for 2009, provide additional resources for the agency's lending and oversight efforts, along with business d Read More

The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j Read More

Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have? Read More

Ways to get around not having adequate funds to develop the best product possible. Read More

With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c Read More

30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not! Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More