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An interview with Naryen Aryal, the co-owner (with his wife) of Mascot Books, a Virginia-based publisher that specializes in children's books about college, professional, and elementary-school sports mascots. Naryen discusses how he and his wife came up with their business idea, how they have learned to do business with gigantic retailers like Wa Read More

Author Nicholas Carr coined the phrase digital sharecroppers to describe those of us who create content on Web 2.0 sites. He says we are like sharecroppers after the Civil War — tilling land that we don't own, barely eking out a living, while someone else who owns the land, benefits. Read More

As business professionals, we struggle to find time to read good books. This story lists books under 200 pages for a fast read, some of which include business books. Reading good fiction can inspire us to read more nonfiction. Read More

Are you barking up the wrong tree because of these misconceptions about why customers buy? Read More

Great reading material - do not make sales assumptions - it must be based on finding facts - not guesses. Read More

An article on figuring out how to present a solution that is aligned to your buyer's priorities. Read More

A year ago Charlie Green thought Twitter was a waste of time, now he's jumping in with both feet. Here's why. Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More