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There’s a way to learn all you need to know about EMVs. Join Small Business Trends CEO Anita Campbell and First Data on April 28 at 7 p.m. EDT under the hashtag #EMVtalk for a Twitter chat on the topic of “EMV 101: What You Need to Know About Chip Cards.” Read More

In Episode 14 of my podcast, Don Purdum asks; "Should your local business have a blog?"

You will not only discover his answer is this 15 minute podcast, you will also learn:

* Why blogging for a local business is important
* Why you shouldn't stop doing the offline m Read More

On April 21st, 2015, Google launched a change to its search engine ranking algorithm that could have extremely detrimental impacts to how your small business website appears in search results. Learn what you can do remedy this. Read More

Whether to maintain the Payroll Service internally or to outsource is a matter of concern among various organizations. There are many Payroll outsourcing companies in Pennsylvania helping organizations to carry on with various payroll related activities smoothly. Read More

Several observers have claimed that crowdfunding — the use of an Internet-based platform to raise small amounts of money from many people for a project or business — will “democratize” startup investing, giving any entrepreneur anywhere in the world equal access to potential investors.
While that’ Read More

It’s typical to look at marketing and development as separate entities.

Two islands, only accessible by boat.

And when it comes to startups, people often place themselves in the category of marketer and developer.

The marketer’s job is to drive traffic to the website and to convert it to t Read More

I’m going to just come out and say it — if you see yourself in at least 3 of the 10 triggers, you’ve got some serious brand laziness going on. You can tell yourself it doesn’t matter, but I GUARANTEE that it’s costing you money and profitable customers. Read More

In too many companies sales reps spend too little time selling and the time they do spend is not well managed. Failing to distinguish between good and bad business is just one source for this problem. Read More

Let's face it: you can't please everyone all the time. It's important that your employees understand the difference between helping out a happy customer and spinning their wheels with an angry one. That's why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) how best to focus your team Read More

Great content is the gateway to getting and keeping customers via social media. But actually getting your fans and followers to take action will be the best way to move your company’s bottom line forward. If content is king, then conversions are “the help” that keep the castle running. Check out th Read More