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No matter what anyone tells you, cold calling is still King when it comes to lead generation and prospecting. All the Sales 2.0 articles in the world cannot overcome the fact that the fruits of your labour are ever so sweet when cold calling works. Read More

To be successful in social selling, your LinkedIn profile should not be about you and your achievements. It should be about your buyer’s achievements and how you enabled them.

Take a peek at this infographic from Hubspot and learn how to optimize your LinkedIn page/profile for prospects, not rec Read More

The wrong way:

Email to employees that looks something like this:

“Team:

On behalf of [company name], I’m proud to announce the launch of our new employee volunteer program. We’re working with Causecast to make volunteering easy... Read More

When in doubt about what to do with your marketing simple repeat “It’s all about getting chosen.” There is really only one question you have to ask yourself these days “What does my ideal customer need to see, smell, touch, taste, know and feel that will get them to choose me?” - See more at: http Read More

Even though “Big Data” has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than in the previous 2000 years. This data comes from sensors, social Read More

If content is the currency of the digital age, then attention is the prize. Costs are going up because customers are demanding more for their marketing.... Read More

Are you struggling with staying the course in your small business venture? Check out these tips for staying motivated as an entrepreneur, from Dun & Bradstreet Credibility Corp. Read More

Everyone wants respect in this life.

And we all believe we’re somehow special…

But the reality is, regardless of how special or gifted we may actually be, each of us has to earn that respect.

The best way to start earning respect in your marketplace is to value your brand. No one will want Read More

If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully, we live in an era of technology and being out of the offi Read More

If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully, we live in an era of technology and being out of the offi Read More