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In a world where generating sales leads is now the biggest challenge facing companies, could digital selling including social selling be the ultimate sales channel for the foreseeable future. In the digitally connected world, to attract buyers attention, a business has to develop trust, this means Read More

Here’s an infographic from Caliber Interactive Dubai that highlights the benefits of social content and mobile optimization along with the 7 other key trends in the SEO industry that will help you up the game in the digital world. Read More

Remarketing is a technique used to target online advertising to website visitors. Typically, when you visit a website, it will interact with your web browser and leave a small file called a cookie. The file allows the website to recognize you when you return. It also provides data that can be used Read More

Picking the right tech for your business is like making a salad. First, you need to choose a quality vegetable. One that can stand alone as a piece of quality produce. Second, you also need to make sure that your vegetables work together as part of your mixed salad. Each vegetable needs to add some Read More

Sometimes it seems like a "unicorn" startup is the only type of business worth pursuing. But what if a "lifestyle business" is more your speed? Read More

Successful entrepreneurs are usually hard-driving, and highly focused on some specific goals, like being the dominant player in a given domain, or the low-priced provider of their product. Yet other entrepreneurs will talk for hours about all their ideas, and how they intend to change the world, bu Read More

If you want your business to be different (and better) than your competitors, you need to read different (and better) books. Read More

There is a high and rapid change in the corporate world where a number of aspects occur with project requirements, support tasks and customer demands. A number of companies open up that following their traditional business is not a proper way for them to move rapidly and keep updated with the change Read More

Facebook Customizable Push Campaigns for Apps Are Out of Beta Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Read More

I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s wha Read More