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You might be familiar with the term business casual, but what does it really mean? And more importantly, what does it mean to your company's communications. Learn more about the new trend of business casual copywriting and how you can use it to connect with your audience (or not). Read More

The Presidential election is almost over. No matter which side of the aisle you fall on, one thing is certain: You're probably as exhausted by all the political chatter as many others in the nation. Here's what that can teach you about content fatigue and your content marketing efforts. Read More

Have you jumped on the temporary content bandwagon yet? If not, you could be missing out in some solid relationship building content (that won't live on forever) and a few strong copywriting lessons. Read More

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to distinguish between the Read More

Does the copywriting on your website sound more like you're trying to sing bad karaoke than adding a fresh new voice to the industry? Here's how to tell and why it matters. Read More

Here are my suggestions for becoming successful, and likeable, with your guest blogging and I have also included some quotes from friends and colleagues in the business too. So you don’t have to just take my word for it. Read More

What makes some content more compelling than others? Add this one component to your content marketing plan and you'll make your mama proud. Read More

Do you spend too many hours looking at what other people are doing and not enough time embracing your unique talents? I've done the same in my pregnancy and in my business. Here's why it's a dangerous trap to fall into and how to stay out of it. Read More

It's psychologically proven to work. Give a gift and your customers will be more inclined to give something back. It's called the rule of reciprocity. Here are several examples of when and how it works. Read More

Buyer's psychology is one of the most powerful sales methods. This article talks about how to infuse that psychology into your headlines to capture consumer interest. Read More