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Still using experience to sell your brand's image? You might want to rethink that strategy. Here's why experience doesn't sell and why better marketing writing does. Read More

Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). Read More

Worried your new marketing strategies for 2016 will fly out the door at the end of January? Make these four resolutions and you'll see bigger success in the New Year. Read More

Is your small business prepared for the New Year? Here are the 12 emerging trends in marketing (as I see them) and what you can do to keep your business current and innovative in 2016. Read More

Entrepreneurs need to write content in a way that really packs an emotional punch. It will grow your online presence by engaging your target audience’s emotions. Read More

Remember the 4Ps taught in college years ago? They still reign true today. Here's how social media fits in with each piece of the marketing mix. Read More

Is your business still stuck with a brochure style website? Blogging might seem daunting, but when you compare the opportunity costs, you'll wonder why you haven't started one earlier. Here are six reasons why you'll want to add a blog to your website, like, yesterday! Read More

Hearing crickets on your website? It's one of the biggest frustrations of local business owners and yet, they're not sure how to get more people to their pages. This post gives 10 easy ways to drive more traffic and create more interest in the content being produced so you can make more sales from Read More

Here's the start of a 12 Days of Christmas series about local business Internet marketing. Up first are the five things every business must do to stay on track with their marketing efforts in the New Year. This is the foundation of any online marketing success. Read More

Google My Business now has a holiday hours feature to help your customers get through your doors on time! Don't wait to update your hours as these holidays come around. Read More