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Self-insurance plans are exempt from many state insurance regulations, including regulations mandating that insurance policies offer employees an opportunity to design alternative benefits packages, receive some money and benefits from employee wellness programs, receive certain preventative care b Read More

This article describes 3 low to zero cost methods that anyone can employ to generate completely new sales leads.

The article gives advice and tips on how to make the most of these methods to improve the return on your efforts. Read More

You MUST watch SHINE, a great documentary about entrepreneurs' journey. How does the short film inspire me and what do I learn from it? Read More

This infograph from SalesForce demonstrates how a powerful, integrated CRM can organize, track and convert sales leads, even from social media. Read More

"Are you looking for some creative, new marketing ideas to help your small business attract new customers and retain existing ones better?"

This article explores a range of creative and cost effective marketing strategies that should be of great use to virtually any type of small business. Read More

In Episode 12 of the Content Marketing Podcast, we look at a term that's generating a lot of buzz among marketers: "Narrowcasting." Read More

Have you ever wondered how to raise your Klout score? I don't care what you think about Klout, it's important.  That should get enough of a heated debate in the comment section, but before you scroll down to watch as people chew me a new one, let's discuss what Klout is in this post. Read More

Think Facebook contests are just for B2C companies? Think again! Here's how you can make sure your B2B Facebook contest is a success. Read More

The aphorism ‘leaders are readers’ didn’t just start recently. In fact it has been around for a very long while. Have you really taken time to find out why this is?

Indeed readers are leaders, and I dare add that ‘they are executors too’. The great wealth of information and intelligence embedded Read More

Within online marketing we are advised to primarily focus our efforts on what I would call logical marketing. Logical marketing would include being advised to embed SEO keywords within our site or to create powerful calls to action within our web pages. Read More