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Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Read More

B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More

Outreaching is the ultimate weapon for marketers. If done correctly, it can be just like waving a magic wand and seeing great results. Despite starting a potentially successful email outreach program, many people make the mistake of failing to follow up. Follow-up emails are mostly used in sales an Read More

One of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013 with a 10-week experiment prior to Content Marketing World as a way to connect our speakers with potential and registered attendees. After that event, we received Read More

If you’re reading this article, you’re probably an entrepreneur who is interested in learning more about how to market your business. If this is the case, there’s something you can learn from race car and world rally driver Josh Cartu. Read More

Everyone wants to convert more leads into sales.

But what are you actually doing to achieve that result?

Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think.

"Masterful copywri Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

What do the new Twitter features mean for your business? Did you know Twitter is now taking steps towards a timeline that surfaces what they consider to be the best tweets? Is this good or bad for Twitter? Read More

PayPal has redesigned its app on iOS and Android, with the goal of making it easier for users to move and manage their money on their mobile device.

The app features a new home screen, which includes a user’s account balance, access to their transaction details, buttons for sending and requestin Read More

With content marketing on the rise, it’s only natural that you re-examine your digital marketing strategy and search for brand new kinds of content to spice up your messaging. It’s clear that whatever you come up with, you’ll be dealing with lots of competition. That’s why you need to focus on cont Read More