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Whether it’s a funny clip on Instagram, a short intro clip in an email, or a video wrap-up from a networking event, video content is one of the most effective ways of capturing and engaging your audience.

From higher rates of information retention to getting more information across in a short sp Read More

One of the more novel approaches for content marketing strategies is the five C’s strategy, which follows a long list of marketing strategies like five P’s of marketing, or eight C’s of marketing. So, it seems fit in the entire marketing realm. Read More

Wondering how to use links in content marketing? This article share 5 practical ways to use links in content to drive optimal results. Read More

Social media templates can be your best friend in a crisis and a helpful, time-saving tool on better days. In this post, we’ll go over why and how to use social media response templates. We’ve also provided a free download that includes templates for various scenarios. Read More

You can’t survive as an entrepreneur without resilience, because you are going to fail at least once, maybe multiple times. That’s the nature of trying something that’s never been done before. Resilience means not giving up, and being energized by what you have learned. As Thomas Edison said, "I ha Read More

Choosing the right provider is key when looking to automate your invoicing procedure. How many times have you forgotten to send an invoice? How often do you lose an invoice? Are you regularly overwhelmed with the task of keeping up with your accounts? Surely there must be a simpler way! Well, there Read More

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” What does traction really mean to investors, and how much is enough? Let me try to clarify the rules, and what it takes Read More

Find out why successful businesses have value propositions, and learn how to Add value propositions to strengthen your business. Read More

Based on my experience as a business advisor, most businesses don’t think about the need for change until a crisis occurs. This might be the recognition that competitors are surpassing your own results, financial growth has disappeared, or the pandemic has eliminated loyal customers. Only then do t Read More

Buffer is our favorite tool to create and manage social media marketing campaigns. It is clean and easy to use that doesn’t require any expert knowledge to automate promotions. Read More