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From personalization to security, check out this article to know about major factors behind the rise of CIAM concept. A must read article from my side. Read More

Yesterday, I overheard a debate between two friends.

“It was a good name.” Said by one about the name of the startup they were founding.

“It is a good name, but not the best name.” Said the other.

You could say the same thing about the marketing strategies we use.

There are many good ma Read More

Is your social selling ethical and aligned to customer expectations. Too many brands are breaking social norms to try and get a sale. Is that you? Read More

WebpageFX created an infographic that contains helpful insights into each generation’s social media preferences. If you’re looking to span the decades and effectively market to each generation of social media users, check it out! Read More

Change is an integral part of the success formula.
Both Brexit and Donald Trump's election represent a revolutionary change, which people find hard to accept. The implementation of both will need to be evolutionary. Read More

Earn more sales this holiday season. Here's how to take a strategic approach when planning your sales promotions. Read More

Sportswear biggies are jumping on the fitness app bandwagon as are many other business worldwide. The article will help you to find out why. Read More

An In-House CIAM System Is Like a House Party Gone Totally Wrong! Get into the article to find out why. Read More

What are companies doing to protect accounts and what more must businesses and users do? Get into the article to find out yourself. Read More

Every small business owner needs to know unemployment tax at federal and state level. This guide explains everything you need to know about UI tax. Read More