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Decision fatigue might be a hindrance to your leadership - but it can be a benefit to your marketing. Here are several decision fatigue theory concepts to consider with your marketing. Read More

Done right, content marketing can help you to increase brand awareness, drive traffic to your website, and increase sales. The challenge is creating a strategy that really works for you. The best place to begin is by learning and applying these five core principles. Read More

If you need to buy some holiday gifts for your team, you don’t have to settle for standard items. There are plenty of clever and unique options out there that can really appeal to your team members. Here are 20 clever employee gift ideas to consider. Read More

Single sign-on tool allows your customers to use single credentials to access all of your web properties. To know more benefits, check out this article. Read More

Social Media is the new Identity! Wondering how? Check out this article to find out the answer. A must read article from my side. Read More

Do you know the absence of a cIAM system that can effectively manage, secure and utilize customer data is causing obstacles for CMOs. The article explains why. Read More

Get into the article to know how our retail, finance and academia industries are glaring with the inclusion of cloud for satisfying their customer Identity management needs. Read More

Managing a digital agency is never a simple task. You have many balls in the air at once and plenty of competing deadlines and priorities. Micro agencies in particular often end up operating more like individual freelancers with fewer formal procedures in place.
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If you’re located in the Northeastern U.S., you may have noticed many of your websites or web services were unreachable late last week. From Netflix to Spotify, Github to the New York Times, Reddit and Twitter, many of the Internet’s popular sites were seemingly off for large swathes of Friday. Read More

You’d expect a video startup to have a wealth of wisdom on video creation, production, and editing, but this episode is insane.
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