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If you want to market your small business Kickstarter campaign, the main content that will drive investment is the all too notorious Kickstarter video. Read More

Want to sell your product without having to discount it? In our latest post in the Complete Guide to Marketing, I share some ideas. along with ways to make sure your customer is happy after the sale. [FREE WORKSHEET DOWNLOAD] Read More

Many Americans dream of discovering newfound personal and financial independence by opening their own business, however a lack of experience and an uncertain economic environment can make it difficult for many of these aspiring entrepreneurs to successfully achieve this. Read what to do. Read More

Conflict is inevitable. You are bound to get some. You may need to develop your skills of conflict management. If you want to learn some useful tips on handling conflict please read on… Read More

It’s important for social media managers to understand that many of the strategies and techniques you use for your social media marketing campaigns can have an effect on your SEO. The key is knowing how to tackle your social media campaigns with the SEO mindset. Read More

On a personal level, impostor syndrome can be pretty challenging. But on a professional level? Your business (quite literally) can’t afford to suffer from that fear. While it may sound a bit strange at first, understand that if you expect your business to keep growing, you’ll need to have unshakabl Read More

A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

There are many highly effective marketing techniques that can be done on a budget, and here are a few ideas to get started. Read More

"A great social media presence is now crucial for both large and small businesses. In fact, last year 93% of marketers use social media for business. People follow company social media accounts to stay updated on the latest news and developments. They look to be heard, entertained and informed.

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Social Media lead generation is a powerful customer acquisition tool when used effectively. Using Social Media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time.

Targeting potential buyers and prospects across Social Media platforms is fas Read More