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How are tech words meant to be pronounced? Sometimes, they aren't so cut-and-dry. Mashable conducted a poll to track how tech words are pronounced across different ages, locations and occupations, identifying 6 controversial tech words. In the end, more than 30,000 respondents from 191 countries re Read More

Domains like marketing and advertising have a completely new meaning since social media existed. Today, in 2015, the saying is that if a person doesn’t have a social media account, he or she simply doesn’t exist. And the same goes for companies. So let’s see the latest social media analytics for th Read More

It's a good time to be a franchiser in Phoenix, Arizona. A very good time. The upcoming Super Bowl will bring plenty of visitors -- and plenty of business. Small Business Trends interviewed some of these franchises to find out how they are taking advantage of these opportunities -- and whether they Read More

First, apologies to Geoffrey Moore and his seminal book Crossing The Chasm.

Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our s’ Buying Processes. I’ve gotten a lot of questions about, ‘Shouldn’t we be focusing on their buying process,” “ Read More

Directories have been given a bad reputation because they’re so easy to spam and they make it easy to publish poor quality content, but that doesn’t mean that all directories should be off limits. Read More

Good news! Facebook just added an option for users to report stories they see in News Feed as false, which helps save the rest of us from being fooled! Read More

2015 promises o be a great year for marketers as confidence in content marketing is growing significantly. In fact, 50 percent of B2C marketers expect their budgets to increase!

Content marketing was voted the top marketing activity to drive commercial results in 2015, according to Smart Insight Read More

PPACA or Obamacare comes with subsidies that help low-income taxpayers. However, if your income turns out to be higher than though you might owe taxes this tax season. Find out how. Read More

In order to build online influence, stand out from your competitors, attract a loyal following, and ultimately grow your business, you need to be AT LEAST a Triple Threat. It is no longer good enough to have just a great product or service. Having the right message delivered to the right audience a Read More

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably hav Read More