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There was a time when SEO was all about helping the search engines to understand your content (you know, by including the right keywords in the right places etc…) and nudging them to rank you top by showing them loads of juicy, if not always high quality links.

But times have changed.

What SE Read More

The first thing a potential employer or investor will do when they get your resume is ‘Google you’ (that’s your Zero Moment of Truth) there is no doubt about that; they will check out all your social media profiles (LinkedIn, Google+, Facebook, Twitter, Quora etc.) and anything else that comes up. Read More

Latest digital marketing reports extracted from a survey undertaken in the year 2014, suggest email marketing to be the best channel to extract the maximum rate of interest. Read More

New social networks are born pretty much every day. Ello is one of the interesting ones. Some call it the Facebook killer. Check out this post about using ello for your business. Read More

After two decades since the digital age started, it has become a must for every business to expand their marketing efforts online. Read More

Oh, Google Maps, you always lead me to the best restaurants in town. Surely, though, I could survive without a digital assistant as my guide... right? How lost are we without our technological crutches, exactly? Lauren C. finds out on her unplugged trip to Hawai'i in this Tek Shouts! article. Read More

There’s something very personal about productivity: What makes someone productive may actually work the other way around for you, making you lost and overwhelmed. Read More

We all have experienced or heard of stories and bad management and Hollywood has even done their own renditions in "Office Space" and "Horrible Bosses". Are these stigmas actually a reality across the board or the exception to the rule? Here is a few tips that might help with managing a team of peo Read More

We interviewed Ardath Albee on her new book, "Digital Relevance: Developing Marketing Content and Strategies that Drive Results". Ardath explains, in podcast format, how brands can create engaging content and manage complex sales cycles with content. Also, you can win a free copy of her book! Read More

I recently interviewed Ilise Benun of Marketing Mentor. Ilise has worked with creative professionals for over 25 years and offers fantastic insight into the thought processes of creative folks like you and me.

In our audio interview we focus on proposals and the importance they play in our busi Read More