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Social engagement creates activity. It should be the bread and butter of any solid social media campaign and can be the result of sharing compelling content Read More

We are definitely a tech-obsessed society, but the Studio Culture team wanted to explore exactly how much it’s taken over our lives. We found 5 of the most interesting, and potentially disturbing, digital facts out there. Read More

Okay, odd topic you’re thinking, but in fact, it’s more spot-on than the first look entails, listen up and I’ll try to place this for you about the value of information.

What I mean is, could the information that you receive via a real, live book be “better” than the information you receive from Read More

Your ‘About Me’ page is one of the first things prospective clients see when they look for you. If your web copy is generic or just a little bland, you might be losing clients before you even have a chance to talk to them. Read on to find out how to craft a great 'About Me' page effortlessly. Read More

James Bond may love nice suits and flashy cars, but take a second look and he's got tips and tricks for startup success. Read More

Columbia Business School's EMBA-Americas option is a new way to capitalize on the unique advantages and resources of Columbia’s world-class executive MBA program based in New York. Read More

Selling your own digital products is one of the best ways to make money online, but it can be a pretty intimidating process if you have never done it before. If you've ever thought about creating a product but worried that you wouldn't be able to make enough sales, this article includes plenty of t Read More

Daniel Wolfenzon, Stefan H. Robock Professor of Finance and Economics at Columbia Business School, presented Succession in Family Firms. The presentation was part of the Program for Financial Studies' No Free Lunch Seminar Series titled Current Research on Risk Read More

Google has finally launched a new line of low-cost smartphones in India on Monday, hoping to convince more people in India and other emerging markets to upgrade their handsets. Read More

The product packaging for the Yeti microphone is a finely crafted piece of marketing design. Find out what the packaging does well, and what brands can learn from it. Read More