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If your content performed well once, give it new life by translating it into a short motion graphics video. Repurposing written content into a video is an excellent way to repackage it and leverage it in new channels—or to divvy up a bigger piece of content into shorter, bite-sized videos that can Read More

I’ve written quite a bit on Small Business Trends about Generation Z, including the best ways to market to Gen Z shoppers, the one thing Generation Z really wants and six ways to get Generation Z into your store. But with the holiday shopping season in full swing, there’s still more to say about th Read More

The launch of HDR (high dynamic range) support by Vimeo now lets you to capture the vivid images this technology supports. Now video of products on your ecommerce site, for example, can capture the widest possible range of colors. Read More

Scaling your business is almost impossible until you know your customer’s value. Whether you’re going to scale a brick-and-mortar business or an online business, it doesn’t matter; it’s vitally important to understand what each customer is worth to your business. Read More

As a market strategist and sales growth methodologist, we asked Rishi about the prevalence of scarcity marketing and how its tactics impact purchasing decisions. Here’s what he shared. Read More

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Use Promo: BF150 and get $150 free Hosting Credits by Cloudways WordPress hosting. Read More

Customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well. Customer service is arguably the most important value of all. Without customers, we don’t have a business. Ultimately, here’s what customer service means to us… Read More

Are you having trouble with dropping conversion rates? Peter Dulay of Conversion Giant has been there, and he offers some suggestions on how to fix that in this guest post. You'll be back up and humming again in no time! Read More

Every entrepreneur and business leader waits too long before really working on the legacy that he wants to leave to society and his family. They realize too late that they don’t really want to be remembered for how many hours they spent on airplanes, how many emails they produced, or even how much Read More

Here are ten biggest mistakes often made by small business owners. Avoiding these mistakes can save the business you are working on. Read More